We didn't set out to create a drinks brand.

in 2023, two strangers met at university. they became good mates almost instantly. and like most first-year students, not a lot of work got done. that is, until second year hit. the workload grew fast, and this time it actually mattered. however amid everything university life had to offer, they struggled to find the right way to focus. they knew what they wanted to achieve. staying on it was the problem. and so the frustration began to build.  until one new year’s eve, walking through london, the idea came to them. they’d noticed that energy drinks wake up your body but leave your mind behind. they wanted something that started where performance actually begins: in your head. a mind-first drink, made to turn a clear head into the sharpest edge.  that idea was sage.